MEDIA AS A MEDIUM (BETWEEN THE BRAND AND MAN)

Media as a Medium (Between the Brand and Man)

The modern consumer is increasingly demanding - it is no longer enough to have a good product, it is crucial to be a brand.Behind most Plug successful brands there is a long and complex strategy, which is mostly based on the characterization of a brand as a human being.Here, the media serve as a channel to communicate the value and the brand promis

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Modeling coordinated operation of multiple hydropower reservoirs at a continental scale using artificial neural network: the case of Brazilian hydropower system

ABSTRACT Reservoirs considerably affect river streamflow and need to be accurately represented in environmental impact studies.Modeling reservoir outflow represents a challenge to hydrological studies since reservoir operations vary with flood risk, economic and demand aspects.The Brazilian Interconnected Energy System (SIN) is an example Plug of a

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